The Goodwill Project Finale

The CommAlert Group decided to give away our vacant downtown Edmonton office space. The initiative was called The Goodwill Project, and the prize was the fully furnished Jasper avenue office, with the internet and lease paid for two years. We asked to hear from passionate and diverse businesses and wanted to know how they plan to impact the world and their community.

The response was incredible. We received over 70 applicants and narrowed them down to the final five. These five organizations made their pitch for the office on January 4, 2022.

“Every single one of the five finalists was incredibly inspiring. Each did an amazing job with their pitch and is doing remarkable things for the community in different ways. This has been a crazy journey, and I couldn’t be more thankful to the panelists and everyone who worked hard to make this happen,” said Tim Carwell, President of The CommAlert Group.

After listening to five exceptional presentations, The Goodwill Project Panel named RUNWITHIT Synthetics the winner.

RUNWITHIT Synthetics is named winner of The Goodwill Project and will move into the downtown #yeg office space!

RUNWITHIT Synthetics is a local tech Startup business in Edmonton. They create live, at-scale synthetic modelling to help decision-makers tackle complex, critical issues. For example, their synthetic modelling can create response systems for natural disasters or improve buildings and transportation infrastructure designs.

Their business is a women-led, Certified Aboriginal Business that is passionate about designing better futures for everyone. They’re committed to diversity, positive global impact and have a “certain type of humble grit and perseverance” to make their hometown proud.

“Winning this office space is the most amazing gift and an uplifting way to start the new year and the challenges in front of us. Edmonton is the most amazing place and community to start a business. I can’t think of a better way to represent Edmonton to the world than by discussing this, what happened here,” said Myrna Bittner, CEO of RUNWITHIT Synthetics.

CommAlert passes on the keys

Tim Carwell, CEO of The CommAlert Group, and Cheryll Watson, one of The Goodwill Project panel judges, met Myrna and Dean Bittner, Founders of RUNWITHIT, to pass along the keys. The official move-in day for RUNWITHIT Synthetics was January 11, 2022.

“I’m so happy, these guys are doing leading-edge technology and are hopefully going to put Edmonton on the map,” said Tim Carwell, CEO of CommAlert told CTV Edmonton News.

“It’s absolutely vital to have a footprint,” said Myrna Bittner. “It’s really hard to be an international company with no business address.”

This local startup tech company now has the space to collaborate, design, and grow. We look forward to what they will bring us in the future.

Congratulations to RUNWITHIT Synthetics and the other final contestants: ASPECC, Tamaca Therapy Services, hiregood, and HRing for making a difference.

A big thanks to The Goodwill Project Panel!

This incredible project would not have been possible without the help of some amazing business and community leaders in Edmonton. The Goodwill Project Panel helped organize the initiative, narrow down applications, and make the challenging decision of which business would win the office space.

Thank you to Cheryll Watson, Lazina McKenzie, Debbie Gust, Tanis Carwell, Kristina Milke, and Lyndsae Moon for your hard work and commitment to this project. It is remarkable what our community can do when we work together! Learn more about the panelists here: