3 ways a call answering service builds customer loyalty


Every interaction your company has with a client is an opportunity to make a positive impression. With the right representative picking up the phone, customer phone calls can deepen loyalty and ensure your business’s long-term success. If your team can’t answer every call, there’s no better alternative than an experienced and professional call centre agent. 

Shows friendliness and empathy

Your customer is calling because they need your help. Maybe they have an emergency or an urgent question. Or they might have a complaint. Regardless, it is critical to respond with superb customer service and turn an unfortunate situation into a positive experience.

Sincere friendliness and empathy are at the core of good customer service. When customers call your organization, they should be greeted by a friendly voice that genuinely cares about their situation. This greeting lays the groundwork for positive interactions. After all, responding to customer calls with politeness and empathy demonstrates that your business values its customers and treats them well.

Professional call centre operators are trained to provide the best customer experience possible. They always respond to customer concerns with empathy and respect, which helps to build customer loyalty.

Offers prompt service

In the digital age, immediacy has become the norm. People want information quickly and don’t want to wait on hold or navigate an automated phone system menu to find it. This experience can frustrate the caller and make them feel not valued by your organization. And a customer that doesn’t feel valued is more likely to take their business elsewhere.

So, prompt service is more important than ever. A call answering service is the best way to guarantee that customer calls are answered quickly (and with the right attitude). Our call answering agents have only one job: to answer phones and provide excellent customer service. Your busy employee, who is likely already juggling tasks, cannot offer the same immediacy as a dedicated calling answering service. Additionally, our agents are available 24/7.

Consistency shows reliability

It’s not enough to provide great customer service once. You must do so consistently to demonstrate your company is reliable. Above all, your customers should feel like they can depend on you. 

When customers call your organization, they should experience the same friendly, empathetic, and helpful service. Over time, they will become confident in your ability to solve their problems and offer assistance. They will also be more loyal to your company and less likely to switch to a competitor.

Learn more about CommAlert’s 24/7 call centre services.